Not too long ago I was in a liquor store, renowned for its focus on craft beers, when a woman holding a Chimay Red asked a passing clerk, “What’s the difference between this one and the blue one?” The clerk said to the woman, “That’s a red ale,” and continued on his way. A little while later, I noticed retail stores dedicated to the fine craft of wine-making popping up all over the place and thought: “There should be something like that for beer.” Since nothing like that existed, I put a business plan together, secured financing, found a huge space in a great location and built exactly the kind of beer store I wanted to shop at.
That’s pretty much the entire back story of The Malt Shoppe. Unlike that busy clerk, our focus is on you, the customer. The “shoppe” spelling is a throwback to an age when customer service actually meant something. Our staff of beer sherpas – all Cicerone Program Certified Beer Servers – are knowledgeable and enthusiastic beer lovers just like you. Their goal is to help you find exactly what you’re in the mood for. And for that, you need selection.
We have one of the largest selections of beer in southeastern Wisconsin. And everything in our retail area is available as a single, giving you the opportunity to sample distinctive and eclectic beers within styles and between styles. Or, you can simply grab a six-pack of your favorite beer and go. In our growler area we have 30 taps, so whether you’re looking for a solid example of a specific style, regionals, seasonals, limited releases or experimental one-offs, you can sample it to make sure you like it before you buy it.
The Malt Shoppe is a boutique beer store designed for beer lovers by beer lovers. Come check us out and tell us what you think.
To learn more about our beer sherpas, click the links below.